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Powerful insights to build a culture where people thrive

"People, who need people, are the luckiest people in the world."

Streisand's anthem defines the well-functioning workplace. But knowing what people want, in order to recruit and retain the highest caliber people on the planet, takes deep information.

Culturebie provides it: data-driven insights formerly available only to the elite, to help you make evidence-based decisions about your people, your culture, your future.

In a world of remote and hybrid work, our solution carries an even stronger imperative.

The story

Culturebie co-founder and data scientist Jasmit Kaur cut her tech teeth as a consultant for Microsoft and other organizations. Over more than a decade, she worked with many CXOs who were hungry for HR data that would help them make statistically sound decisions to improve employee experience — not to mention customer satisfaction. And while Microsoft has an army of skilled analysts to crunch the numbers into meaningful results, most companies don't.

Also, HR data is typically spread across multiple IT systems, and HR teams have limited capacity for deep statistical analysis. There had to be a better way.

If you build it…

With a commitment to solve these problems — minus complex dashboards and mind-numbing spreadsheets — Jasmit teamed up with Culturebie co-founder Joseph Mroz, an artificial intelligence expert and organizational psychologist. Together, they built the most comprehensive, easy to use and understand HR analytics platform on the market today.

Our innovative platform:

  • Reveals the story hidden in your employee feedback data, backed by an intuitive narrative that provides powerful, actionable insights tying HR decisions to organization goals.
  • Analyzes numerical data together with text data (e.g., open-ended comments from employee surveys, company reviews on recruiting websites, etc.).
  • Extracts data across multiple HR sources that are siloed in most organizations.
  • Enables businesses to drill down to valuable, nitty-gritty details.
  • Is completely flexible and customizable to meet your needs.
  • Greatly expands your ability to make strategic decisions to enhance productivity and profitability.

In a nutshell: Culturebie aims to amplify the HR role as a strategic partner to business. Our mission is to help employees thrive and businesses succeed through a strong culture and employee experience.

Jasmit and Joseph

At Culturebie, we believe that it is the right of every leader to understand their people.

To that end, we strive to deliver end-to-end systems for understanding organizations. Drawing on our deep experience with data science, AI, human resource management, and organizational psychology, we build modular systems that can take whatever people data you have – from employee polls to performance evaluations, from recruitment data to exit interview notes – and seamlessly integrate them to provide accurate, plain-English narratives about the strengths and weaknesses of your organization’s evolving culture.

Our output visualizations not only show the high-level whats, they allow you to drill down into the whys. Our systems do the tedious, hard slog of data collection and rigorous analytics, so that you can focus on what really matters – strategy and culture.  

Meet our crew

About the founders

We’re down-to-earth professionals with decades of experience, building value-oriented software for business, rooted in our mission to help cultures thrive.

Jasmit Kaur

Co-founder and CEO
A Microsoft alum, Jasmit spent over a decade using people analytics to advise leaders on their HR and business strategy. In her experience and research, she found that usability, technology, and data science are underutilized in solving people and culture problems. Culturebie aims to change that by generating real-time insights to real problems organizations face.

Joseph Mroz

Co-founder & CTO
With a PhD in Industrial and Organizational Psychology, deep expertise in data science, and experience advising companies about culture transformation, Joseph brings both scientific rigor and a practical approach to managing organizational challenges through Culturebie's products and solutions.

John Vander Meulen

VP Sales and Customer Success
John is the Vice President of Sales and Customer Success at Culturebie. John provides overall leadership and strategic direction for the sales of the Culturebie solution. He has over 30 years of sales, professional services, and operations management experience in delivering software applications and solutions with over 20 years of experience in the healthcare field. John has served in executive leadership positions in privately held companies and larger organizations, including Johnson & Johnson, EDS, Chrysler, and Compuware Corporation. He has held various leadership positions across these companies, including sales, marketing, software development, professional services, client services, operations, and strategy development.
What shapes our day-to-day work

Our values


We live in a fast-paced world filled with unexpected events — like a global pandemic. For organizations, the ability to adapt quickly directly influences profitability and growth. Culturebie provides timely, relevant, actionable insights you can use today to make informed decisions that power your tomorrows.


Data confidentiality is the cornerstone of everything we do. We even build transparency questions into our employee surveys, explaining how employee data (including their feedback) is used. We understand that when employees trust the companies they work for, the information they share is exponentially more personal, and therefore more valuable.


Culturebie believes in beauty and usability. Understanding people is both an art and a science, which is why our AI-driven NarrativeSense™ technology and People Insights Engine™ present information in a way everyone can consume and understand. We think that's beautiful.


We want people to thrive at work. Data is fundamentally human: feedback in its raw form. Our platform reveals the story hidden in the data and feedback to help you create a culture where everybody wins.

Ultimately, we envision a world in which employees everywhere lead meaningful, highly productive work lives, supported by perceptive HR teams, and led by enlightened leaders with a deep understanding of their people… leaders who know that in the long term, culture is everything.

Careers at Culturebie

We help companies build a culture where people thrive.

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Our Numbers

Year Founded
Here’s a number that also speaks volumes.
Multiplying a previous number by 2 is pretty impressive.
Then stop the show with your mic drop moment.
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