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Powerful insights to build a culture where people thrive

"How are our employees feeling about working with us? How can we better manage change? What can we do to build skills across our workforce?  Are we at risk of losing our top performers?"

We answer important questions like these for you.

Culturebie provides data-driven insights formerly available only to the elite, to help you make evidence-based decisions about your people, your culture, and your future. Our mission is to help employees thrive and businesses succeed through a strong culture and employee experience.

In a world of remote and hybrid work, our solution carries an even stronger imperative.

The story

Culturebie founder Jasmit Kaur learned about the challenges of understanding workplace culture when she worked with CXOs and HR teams at Microsoft and PwC in the 2000s. For a decade, she provided leaders with hand-spun people analytics so that they could understand their employees and address challenges. However, time and again, HR teams struggled with meaningful, statistically sound data analysis. Meanwhile, business leaders felt they weren’t quite getting the information they were looking for. HR data was spread across multiple IT systems, and it was time- and resource-intensive to aggregate and clean. And, organizations had limited capacity to do deep statistical analysis and to apply AI to the complex mix of numerical and qualitative information.

She knew there had to be an easier way for companies to understand their employees and improve their workplace experiences.

The easier way

Jasmit went back to school to study data science and human-computer interaction. In 2020, she founded Culturebie to help employees thrive and businesses succeed through strong workplace culture.

Culturebie provides solutions for organizations to measure their employees’ experiences. Our proprietary algorithms use psychology and data science to listen to employees, at scale, and then provide quick, actionable insights.


  • Makes it easier for leadership to build employee surveys, understand responses, and gain actionable insights – significantly reducing the time it typically takes to deploy a survey and then take action.
  • Analyzes numerical data together with text data (e.g., open-ended comments from employee surveys, company reviews on recruiting websites, etc.).
  • Extracts data across multiple HR sources that are siloed in most organizations.
  • Crunches and analyzes data to give you real-time insights into your culture, packaged into easy-to-understand visuals and dashboards that you can slice and dice as you need, while also giving you access to raw data.
  • Is completely flexible and customizable to meet your needs.

In a nutshell: Culturebie greatly expands your ability to make strategic decisions to enhance productivity and profitability. We help organizations retain and engage top talent, build high-performing workplaces, and design people-focused cultures.


At Culturebie, we believe that it is the right of every leader to understand their people.

To that end, we strive to deliver end-to-end systems for understanding organizations. Drawing on our deep experience with data science, AI, human resource management, and organizational psychology, we build modular systems that can take whatever people data you have – from employee polls to performance evaluations, from recruitment data to exit interview notes – and seamlessly integrate them to provide accurate, plain-English narratives about the strengths and weaknesses of your organization’s evolving culture.

Our output visualizations not only show the high-level whats, they allow you to drill down into the whys. Our systems do the tedious, hard slog of data collection and rigorous analytics, so that you can focus on what really matters – strategy and culture.  

Meet our crew

About our team

We’re down-to-earth professionals with decades of experience, building value-oriented software for business, rooted in our mission to help cultures thrive.

Jasmit Kaur

Founder and CEO
A Microsoft alum, Jasmit spent over a decade using people analytics to advise leaders on their HR and business strategy. In her experience and research, she found that usability, technology, and data science are underutilized in solving people and culture problems. Culturebie aims to change that by generating real-time insights to real problems organizations face.

John Vander Meulen

VP Sales and Customer Success
John provides overall leadership and strategic direction for the sales of the Culturebie solution. He has over 30 years of sales, professional services, and operations management experience in delivering software applications and solutions with over 20 years of experience in the healthcare field. John has served in executive leadership positions in privately held companies and larger organizations, including Johnson & Johnson, EDS, Chrysler, and Compuware Corporation. He has held various leadership positions across these companies, including sales, marketing, software development, professional services, client services, operations, and strategy development.

Laura O'Connor

Marketing Lead
Laura leads Culturebie's marketing and communications efforts. Laura has spent her 20+-year career leading marketing teams, designing new organizational initiatives, and spearheading national public relations and marketing campaigns. She's worked with national media outlets like 60 Minutes, USA Today, the TODAY Show, Washington Post, NPR, and the New York Times on profile pieces, editorials, and campaigns. She's created and executed several visibility and lead generation campaigns that attracted and converted thousands of new customers and attracted multi-million dollar funders. Her success is rooted in her ability to help stakeholders bring big ideas to life across platforms, design and execute comprehensive marketing plans, and convene key spokespeople on critical efforts that accelerate social impact.‍‍

Emily Paterson

Marketing Intern and Content Writer
A student at Michigan State University, Emily is studying Professional and Public Writing and Experience Architecture. Her studies place an emphasis on content writing, visual design, and social media management. She helps the Culturebie marketing team with their efforts on Culturebie’s website and LinkedIn. Words are powerful and Emily recognizes the difference her content makes in building cultures where people thrive.
What shapes our day-to-day work

Our values


We live in a fast-paced world filled with unexpected events — like a global pandemic. For organizations, the ability to adapt quickly directly influences profitability and growth. Culturebie provides timely, relevant, actionable insights you can use today to make informed decisions that power your tomorrows.


Data confidentiality is the cornerstone of everything we do. We even build transparency questions into our employee surveys, explaining how employee data (including their feedback) is used. We understand that when employees trust the companies they work for, the information they share is exponentially more personal, and therefore more valuable.


Culturebie believes in beauty and usability. Don Norman, a human-centered design researcher and thoughtleader, says, "Beauty and brains, pleasure and usability - they should go hand in hand." Understanding people is both an art and a science, which is why we focus on presenting information in a way everyone can consume and understand. We think that's beautiful.


We want people to thrive at work. Data is fundamentally human: feedback in its raw form. Our solution reveals the story hidden in the data and feedback to help you create a culture where everybody wins.

Ultimately, we envision a world in which employees everywhere lead meaningful, highly productive work lives, supported by perceptive HR teams, and led by enlightened leaders with a deep understanding of their people… leaders who know that in the long term, culture is everything.

Careers at Culturebie

We help companies build a culture where people thrive.

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Our Numbers

Year Founded
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Multiplying a previous number by 2 is pretty impressive.
Then stop the show with your mic drop moment.
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